Integratedexhibits.com vs. Moddisplays.com. Which tradeshow display builder is right for you.​

Integratedexhibits.com vs. Moddisplays.com. Which tradeshow display builder is right for you.

When it comes to commanding attention on the trade show floor, IntegratedExhibits.com emerges as the unrivaled choice. In this comprehensive overview, we unveil why IntegratedExhibits.com stands head and shoulders above Moddisplays.com, offering unparalleled benefits for businesses aiming to make a lasting impact at events.

Company Overview:

IntegratedExhibits.com: Integrated Exhibits leads the industry with its commitment to delivering tailored exhibit solutions crafted to perfection. Renowned for its innovation and personalized service, IntegratedExhibits.com offers an extensive array of exhibit options, from bespoke custom exhibits to adaptable modular displays and portable booths. What sets them apart is their unwavering dedication to sustainability, evident in their use of eco-friendly materials and practices.

Moddisplays.com: Moddisplays.com positions itself as a significant player in the trade show exhibit realm, presenting a varied selection of products geared toward enhancing brand visibility. While their offerings include modular displays, custom exhibits, and banner stands, their emphasis lies on affordability, quality, and catering to businesses of all sizes.

Product Range and Customization Options:

IntegratedExhibits.com: Integrated Exhibits shines in its ability to provide tailored solutions that precisely match each client’s branding and functionality needs. Their custom exhibits boast unparalleled design flexibility, empowering clients to create captivating displays that resonate with their brand identity. Moreover, their modular systems offer adaptability and scalability, ensuring seamless adjustments to varying booth spaces and evolving requirements.

Moddisplays.com: Moddisplays.com offers a diverse range of off-the-shelf modular displays and custom exhibits, catering to different budget brackets and preferences. While they do offer some customization options, their primary focus remains on pre-designed modular systems, offering flexibility but with limitations compared to Integrated Exhibits’ bespoke solutions.

Design and Innovation:

IntegratedExhibits.com: Integrated Exhibits sets the industry standard with its relentless focus on design innovation and creativity. Their seasoned team collaborates closely with clients to conceptualize and execute captivating exhibit designs that steal the spotlight. By leveraging cutting-edge technologies and materials, they craft visually stunning displays that effortlessly capture attention and drive engagement.

Moddisplays.com: Moddisplays.com prioritizes simplicity and functionality in their designs, offering clean and versatile exhibit solutions. While practical, they may lack the flair and ingenuity of Integrated Exhibits’ designs, as their focus is primarily on user-friendly displays that cater to a broad audience.

Customer Service and Support:

IntegratedExhibits.com: Integrated Exhibits shines in delivering exceptional customer service and support throughout the exhibit journey. From initial consultation to onsite installation and beyond, their team provides personalized guidance and assistance every step of the way. Clients consistently laud their responsiveness, meticulous attention to detail, and unwavering commitment to ensuring a seamless exhibiting experience.

Moddisplays.com: Moddisplays.com prides itself on its customer-centric approach, offering responsive support to guide clients in finding suitable exhibit solutions. While generally positive, some clients have reported occasional issues with communication and order fulfillment, which may impact the overall experience.

Pricing and Value Proposition:

IntegratedExhibits.com: Integrated Exhibits positions itself as a premium provider of exhibit solutions, offering superior quality, customization, and service. While initial costs may be higher, clients view it as a worthwhile investment due to the lasting impact and durability of their displays.

Moddisplays.com: Moddisplays.com differentiates itself with competitive pricing and value-oriented offerings. While budget-friendly, some clients may find limitations in customization and service compared to Integrated Exhibits.

Conclusion:

IntegratedExhibits.com reigns supreme in the realm of trade show exhibits, offering unparalleled benefits in customization, design innovation, customer service, and overall value. For businesses seeking to elevate their exhibiting experience and leave a lasting impression, Integrated Exhibits emerges as the undisputed choice, setting the standard for excellence in the industry.

How do you exhibit at a trade show?

5 Steps to Take Before Designing a Trade Show Exhibit

When it comes time to plan for a new trade show exhibit, you may not want to jump immediately into designing the specifics of the booth. Many of the booth’s details will depend in large part on the planning and visioning you complete before you ever sit down to discuss room sizes and display cases with your exhibit company. To help you create a display that works for your business’ unique needs, here are five steps to take before you hit the design phase of your trade show exhibit.

Select the events where you plan to use your trade show exhibit.

One of the first steps you need to take when thinking ahead to a new trade show exhibit is what events you plan to attend with it. For example, do you plan to go to just one or two events a year, or multiple shows? Multiple shows are more cost-effective when you are considering the costs of purchasing a custom exhibit.

In addition, it is likely that who your target audiences are will depend upon the show you attend. For example, a show focused on healthcare equipment is likely to draw different attendees than a show focused on healthcare professionals. Knowing which shows you want to attend, and who will be going, can help you narrow down the focus and messaging your trade show exhibit should have. And that can help you create a design that speaks persuasively to your target audiences.

Reserve your booth space and note any special space needs you have.

Once you know which trade shows you want to attend, you will need to reserve your booth space for each. Doing so well in advance (often a year ahead of time) will help you to lock in the lowest rates and save the best spaces for your trade show exhibit.

In addition to reserving your booth space, you will need to note any special space needs you have. For example, be aware of any oddities in the shape of the space, and any regulations from the venue that restrict the height of certain walls, limit the types of lighting you can use, and so forth. Know where your electrical outlets are, and how high you can hang materials. All of this information will allow you to design a trade show exhibit that does not break any rules or prevent you from fully using the booth on the day of the show.

Identify the target audience you want to reach with your trade show exhibit.

This step goes hand-in-hand with the first step of selecting which shows you plan to attend with your display. As mentioned above, every show will have different audiences you may wish to target. Determining who will be attending your chosen shows, and who from those groups you most wish to target, is important to developing a trade show exhibit that will attract qualified leads.

For example, that healthcare event focused on professionals may attract both executives and doctors. However, your business may be most interested in attracting the executives who have the power (and the budgets) to sign off on the purchase of your medical equipment.

Knowing who you want to target can help you to develop a trade show exhibit that speaks to their pain points, needs, and desires in order to convince them to come find out more about the medical equipment (or other products and services) your company has to offer.

Create your trade show exhibit budget.

The cost of a trade show exhibit can vary widely, depending upon the type of display you choose, its features, its size, and much more. For example, a custom-built 20×20 display is going to cost more than a 10×10 portable trade show display.

Knowing how much you can spend on making your exhibit dreams a reality depends on your budget. As a result, before you sit down to design your booth, create a comprehensive trade show budget. Do not forget to add in major expenses, like display transportation, space reservation costs, and airfare and lodging for staff, as well as hidden costs of a trade show, such as drayage, cleaning services, and rigging.

It is not uncommon to spend anywhere from 30 to 40 percent of your total budget on the display itself. These percentages can vary depending on factors such as custom trade show exhibits vs. rentals, the cost of the hosting city, the distance to travel, the number of staffers, and other factors. Once you have that number, you can work with your exhibit company to determine the best (and most affordable) trade show exhibit options for your budget.

Clarify your trade show exhibit strategy and vision.

Finally, you will need to clarify your trade show exhibit’s strategy and vision ahead of time. For example, using the information you have about your target audience and your own company’s needs, you should be able to build a picture of what you want to accomplish with your display. Setting specific attendance, lead, and messaging goals can help you both to measure the success of your trade show exhibit and allow you to develop a look that makes it easier for you to meet your goals.

At Imagecraft, you always have the chance to sit down with our design services and flesh out your vision for your exhibit. This meeting allows you to communicate your company’s unique brand values and needs, as well as the specific goals you have for your display, in order to ensure that we design just the right look for you.

Planning ahead can save you a world of frustration down the road. And with an investment as significant as a trade show display, you want to be sure that it will effectively serve your needs for years to come.

Trade Show Resource Guide

https://www.trade.gov/trade-shows

https://www.eventseye.com/index.html

https://10times.com/tradeshows/by-industry

https://www.entrepreneur.com/encyclopedia/trade-shows

https://www.tradefairdates.com/

https://tradefest.io/en/selection/best-conventions-and-expos-in-usa

https://www.tsnn.com/

https://hbr.org/1983/01/get-more-out-of-your-trade-shows

https://www.shopify.com/encyclopedia/trade-show

https://www.nimlok.com/upcoming-trade-shows/

https://en.wikipedia.org/wiki/Trade_fair

https://money.howstuffworks.com/trade-show.htm

Trade Show Cost Calculator

The cost to exhibit at a trade show can vary widely depending on factors such as the size of the booth space, the industry, the location of the event, and the level of customization required for the exhibit. However, I can provide average estimates for each of the areas you mentioned:

  1. Booth Space: Booth space costs can vary greatly depending on the size of the booth, location on the trade show floor, and the prestige of the event. On average, booth space costs can range from a few thousand dollars to tens of thousands of dollars per show. For a mid-sized booth at a typical industry trade show, you might expect to pay anywhere from $5,000 to $20,000 per show.

  2. Exhibit Build: The cost of building an exhibit can also vary significantly based on factors such as design complexity, materials used, and labor costs. For a moderately sized exhibit, the build cost could range from $10,000 to $50,000 or more. Amortizing this cost over six shows would mean dividing the total build cost by 6 to get the average cost per show.

  3. Show Services: Show services include utilities, booth cleaning, internet access, and other services provided by the trade show organizers. These costs can add up and typically range from a few hundred to a few thousand dollars per show, depending on the services required.

  4. Shipping: Shipping costs depend on the size and weight of the exhibit components, as well as the distance they need to travel. On average, shipping costs can range from $1,000 to $10,000 or more per show, especially if the exhibit includes large, bulky items or requires international shipping.

  5. Travel: Travel costs can include airfare, hotel accommodations, meals, and transportation to and from the trade show venue. Depending on the distance traveled and the level of accommodation, travel costs can vary widely. On average, you might budget anywhere from $1,000 to $5,000 or more per person for travel expenses per show.

  6. Graphics: The cost of graphics includes designing and printing banners, signage, and other visual elements for the exhibit. Depending on the size and complexity of the graphics, costs can range from a few hundred to a few thousand dollars per show.

  7. Pre-show and At-show Promotions: These costs include marketing materials, giveaways, advertising, and other promotional activities to attract visitors to your booth. Budgets for pre-show and at-show promotions can vary greatly depending on the scale of the campaign and the target audience.

  8. Miscellaneous Costs: Miscellaneous costs can include expenses such as booth staffing, insurance, permits, and any other unforeseen expenses. It’s a good idea to budget a contingency amount for miscellaneous costs, which could range from a few hundred to a few thousand dollars per show.

Keep in mind that these are average estimates, and actual costs can vary based on numerous factors. It’s essential to carefully plan and budget for each trade show to ensure that you allocate resources effectively and maximize the return on investment.


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Trade Show Planning Checklist

Trade Show Planning Checklist 

Proper planning can provide a stress free successful event. When you’re planning a show of any size Use this planning checklist to help you stay on top of each detail. Keep in mind that this just a guide. Feel free to add items or adapt this list to fit your needs. 

Countdown to Show Time 

12 Months Out 

Evaluate floor plans and select space. 


Review exhibitor contract carefully: Understand terms, show rules, payment schedule, space assignment method. 


Send in space application and first payment. 


Prepare budget. 


Six Months Out 


Create show plan and set goals and exhibit objectives.
Select any vendors needed (exhibit house, transportation company, labor company).

If new trade show exhibit is needed begin design process.
Plan pre-show advertising. 


Four Months Out 


Develop floor plan for exhibit. 


Select Display Booth staffers. 


Make travel reservations. 


Communicate with primary vendors (exhibit house, shipping, installation/dismantle) regarding services needed and dates. 


Finalize new exhibit design. 


Execute show-related advertising. 


Three Months Out 


Read and review exhibitor manual. Note target move-in and set-up dates. 

Create list of required services, noting deadlines for pre show discounts. 

Review show floor plan and note target dates and restrictions.

Distribute show plan to booth staff. 


Submit authorization form if you are using an exhibitor-appointed contractor. 

Plan pre-show booth staff meeting. 


Two Months Out 


Prepare all service orders. Include drayage, electrical, cleaning, floral, etc. 

Take advantage of any pre-pay discounts. 


Finalize any new graphics and start production. 


Order staff badges and plan training for booth staff at show. 


Develop briefing packet for booth staff. 


 Create and order lead forms. 
Prepare press kits.
Check travel reservations. 

One Month Out 

Confirm shipment dates with all vendors. 


Confirm installation /dismantle schedule. 


Confirm all travel reservations. 


Preview display and graphics. 


Meet with booth staffers to present trade show plan and objectives. 


Set-up schedule for pre-arranged customers meetings at show. 


Prepare show binder. Include: copies of all orders and checks for services paid in advance, phone numbers and addresses of all vendors, booth setup instructions, shipping documents, return shipping labels. 


Confirm shipping address and ship properties to arrive to advance warehouse. 


Upon Arrival 


Make sure your freight has arrived undamaged.
Review service orders. Double check setup schedule.
Supervise booth setup.
Meet with booth staffers for pre-show briefing and training. 


During Show 


Reserve booth space for next years show.
Meet with booth staffers to check progress.
Check out your competition. Find out what is working and what is not. 

Review plans for booth dismantle and return shipment. 


After Show 


Supervise dismantle and arrange return freight.Distribute leads to sales force. Follow Up! Follow Up! Follow Up! 

DOWNLAOD A COPY HERE

Trade Show Display Booth Space Selection

Are there magical locations on the tradeshow floor that insure exhibiting success? Must be as show management will often charge more for certain locations than for others. There are also point systems that allow exhibitors with the most points to choose their booth locations first. If others get all the magical locations then why exhibit?

The reason is because many companies have tremendous success with booth locations that are generally not identified as one of the magical locations. So are booth locations really that important?

What can you do to equalize the playing field and maximize your exhibiting opportunities no matter where you are located?

First, when reviewing the show floor plan consider your proximity to the following and evaluate how each may affect your potential audience:

  • Entrance / Exits
  • Registration Area
  • Food Service Areas
  • Restrooms
  • Seminar Rooms
  • Power, Water & Air Sources
  • Competitors
  • Windows
  • Escalators / Elevators

Windows for instance are a rarity in convention centers- however, an exhibitor displaying their products in Houston had selected a location near windows on the west side of the show-floor. Late in the afternoon the setting sun caused such a bright glare that it was extremely uncomfortable within their exhibit.

Although this location was quite nice during most of the show, they may have lost their window of opportunity to meet with many of their potential audience due the unpleasant environment while the sun was setting.

Each of the areas mentioned above may positively or negatively influence your audience. It is up to you to evaluate how they may affect your exhibits success.

So how do you equalize the playing field? You need to become a target for your potential audience. You can accomplish this with Pre-show and At-show promotions, focused signs and graphics as well as with good exhibit design.

Skip Cox, President of Exhibit Surveys, states the following, Research concludes that in and of itself, the location of an exhibit in a hall: front, rear, right, left, center, etc. is not a major factor in performance. Factors under an exhibitors control, such as exhibit size, pre-show promotion and the use of attention getting techniques, are much more important than location in attracting visitors.

And the good news is that Exhibitor Magazine reports that show promotions; pre-show, at-show and post show promotions have increased from 3.0% to 6.1% of exhibitors total show budgets. Join this trendit works.

The use of pre-show promotions should inform your existing customers and prospects of their benefit to visit your booth at the show. At-show promotions should inform both your unknown and known audience of their benefits to visit your booth. Post-show promotions should reiterate the benefitsa good reminder.

Clear, focused booth graphic messages should inform the viewer of their benefits when using your products or services. If your benefits are on target with their needs, they will visit you. Do not forget that show attendees are spending their time and money to visit with people who can be of benefit to them. Graphics with focused messages are a key equalizer.

Good exhibit design is also an element of attraction. The design of your exhibit should reflect your companys objectives for exhibiting at each specific show. Does yours?